About us



In 2020, it finally came to light after generations of handling it on their own, standing strong, resiliently dealing with season after season of change, hardship, and low profits that farmers and their families were silently struggling with worry, financial strain, family conflict, sleep disruption, and depression. Research showed that the suicide rate among farmers had increased to alarming rates and our agriculture families were in crisis.

An alliance was created between Farm Foundation, private funders, Personal Assistance Services and valued partners in the agriculture industry to coordinate our specialties and experience and offer a robust catalog of mental health and wellness services to farmers and their families. We started in Iowa and soon realized that these free and confidential services should be utilized by Ag Families in other states as well.

In 2024, we expanded services to partner with TogetherAll and their online support community, allowing ag families to connect and support each other through their challenges. The Farm Family Alliance has been strengthened by adding American Farm Bureau Federation, Land O Lakes, Farm Credit, CoBank, National Farmers Union, 4-H, and The Grange.

PAS has been “taking care of the people who take care of the people” since the early 1980’s, dedicated to service excellence and continued growth. Every single day, the people of PAS measurably improve lives by personally providing encouragement, support and resources.

We are blessed to have hundreds of farmers place their trust in us to serve as their life improvement partner and we are dedicated to being an authentic, ag-competent partner to serve farm families. Our PAS family values align with yours; hard work, real issues, 24-hour dedication, community connection, pride, vision and service. We appreciate the confidence you place in us and all you give for our communities.

On behalf of all of us at PAS, thank you for the privilege to serve you!

Susan Skinner
Founder and CEO